. >> carolyn: on this age of budget cuts, school education is ongoing challenge in the community. >> now a new tool and it is catching on. >> carolyn: michael finney explains how it works. >> here is the word, crowd cloud funding. social media and communities to get attached. in san francisco a local elementary school is using the technique to raise money after an unexpected financial shortfall. >> this is sunny side elementary in san francisco. like many public schools, there are lessons to be learned here aboutoney money. >> dollar, ten dollars. >> navigating the world of money is being learned in this classroom and also in the principal's office where state money came in $40,000 less than expected. >> we had an unexpected short fall relative to what we anticipated. i reached outool our school community for some problem g. one of the best ideas that came out of that was this. >> here it is. they will fund.com a fund-raising website. those looking for donations put up a web page with pictures and text and make their case for donations. sunny side was looking at losing a classroom in